Generative Engine Optimization Services
Millions of buying decisions now start with “ask ChatGPT,” not a search box. Our generative engine optimization services make your brand the one AI assistants cite: structured content, entity building, and citation tracking across ChatGPT, Perplexity, Gemini, and Copilot. We optimize for the answer layer, where attention now lives.
The Problem
A buyer asks ChatGPT: “What’s the best SEO agency for a SaaS startup?” The AI names three agencies. Yours isn’t one of them. Not because you’re worse, but because the AI has never encountered you as an entity worth citing. Research found that the vast majority of AI citations go to earned media and authoritative sources, not to brands’ own websites alone (University of Toronto, 2025). Your own site is necessary but not sufficient. GEO is the discipline of becoming citable everywhere AI looks: your content, your entity, and your reputation across the web, all working together.
What’s Included
AI citation baseline
Structured prompt testing that shows exactly where AI assistants mention you today, and where you’re absent.
Citation-worthy content engineering
Statistics, quotable definitions, and comparison tables, the formats AI lifts most.
Brand entity building
Consistent name, description, and URL across profiles, directories, and publishers, so models recognize you as one entity.
Digital PR for earned mentions
Data studies and stories that get journalists and publications to mention you, the citation source AI trusts most.
Review and listicle placements
Clutch, G2, Trustpilot profiles and “best of” listicles that feed AI recommendation answers.
AI crawler access configuration
robots.txt tuned to welcome AI crawlers, llms.txt as backup, and server-side rendering checks.
How We Work
Audit
We test how AI assistants currently answer questions in your market, and where you’re absent.
Strategy
A citation roadmap, content, entity building, and earned mentions sequenced by impact.
Execute
Citable content, digital PR, review and listicle placements, and technical accessibility, shipped steadily.
Measure & Report
AI share of voice, citation frequency, and brand-mention growth, reported monthly in plain English.
FAQs
What is generative engine optimization?
Generative engine optimization is the practice of getting your brand cited inside AI-generated answers from ChatGPT, Perplexity, Gemini, and Copilot. Where SEO earns rankings and AEO earns answer boxes, GEO earns mentions: your brand named, linked, or recommended inside the conversational answers buyers now trust.
How is GEO different from AEO?
AEO optimizes for answer boxes on Google’s results page. GEO optimizes for citations inside AI chatbot conversations. The tactics overlap, clear answers, strong entities, cited facts, but GEO adds layers AEO doesn’t need: brand-mention building across the web, digital PR, and tracking how often AI models name you across thousands of prompts.
Can you guarantee ChatGPT will cite us?
No, and you should distrust anyone who promises it. No agency controls what an AI model says. What we can do is systematically raise your odds: citable content, consistent brand entity, earned mentions on sources AI trusts, and technical accessibility. Then we measure what actually happens and double down on what works.
Why do AI assistants cite some brands and not others?
Research shows most AI citations go to earned media, reviews, publishers, and authoritative sources, not to brands’ own sites alone. Assistants cite brands with clear entities, consistent information across the web, quotable statistics, and genuine third-party validation. Obscurity is the default. Citation is earned through visible authority.
Do we still need traditional SEO if we do GEO?
Absolutely. Google’s guidance is explicit: the fundamentals that rank pages are what make you eligible for AI features. GEO research confirms it too: optimization amplifies pages that already rank; it doesn’t rescue invisible ones. GEO without SEO is a roof with no walls. We build both, in the right order.
How do you track GEO results?
We run structured prompt tests across ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews, then measure AI share of voice: how often your brand gets cited or named. We also track citation placement, brand-mention volume across the web, and referral traffic from AI platforms. Monthly reporting shows trends, because week-to-week AI results are volatile.
Get your free GEO audit.
We’ll test how AI assistants answer questions in your market today and show you exactly where you’re absent. You keep the findings whether we work together or not. We reply within 24 hours.