AI Search Optimization
Search no longer ends at ten blue links. Our AI search optimization combines AEO (answer engine optimization) and GEO (generative engine optimization) into one program, so your brand gets cited inside ChatGPT, Perplexity, Gemini, and Google AI Overviews, not just ranked beneath them, where buying decisions now happen.
The Problem
Here’s the number that changed everything for our industry: 58.5% of US Google searches now end without a single click (SparkToro, 2024). The answer appears, the searcher leaves, and the websites that deserved the visit get nothing. Meanwhile, when buyers ask ChatGPT or Perplexity for recommendations, most brands are simply absent from the conversation. Search didn’t die. It moved, into answers. If your strategy still ends at “rank number one,” you’re optimizing for a shrinking slice of attention while competitors learn to be the answer itself.
What’s Included
AI visibility audit
A baseline of where you stand today, citations, share of voice, and answer-box presence across every major AI surface.
AEO, answer engine optimization
Answer-first content engineering that wins featured snippets, voice answers, and AI Overviews. (See our dedicated answer engine optimization page.)
GEO, generative engine optimization
Citation and entity building that gets your brand named inside ChatGPT, Perplexity, Gemini, and Copilot. (See our dedicated generative engine optimization page.)
Schema and structured data
FAQ, HowTo, Organization, and Article markup that removes ambiguity for AI extractors.
AI crawler configuration
robots.txt tuned to welcome AI crawlers, plus llms.txt setup as cheap insurance.
AI share-of-voice tracking and reporting
Weekly prompt testing with trend reporting, so you watch your citation footprint grow.
How We Work
Audit
We measure your current AI visibility baseline: citations, share of voice, and answer-box presence.
Strategy
A roadmap covering both AEO and GEO, sequenced by opportunity.
Execute
Answer engineering, entity building, schema, and earned mentions, shipped weekly.
Measure & Report
AI share of voice, citation growth, and traditional rankings side by side, reported monthly in plain English.
FAQs
What is AI search optimization?
AI search optimization is the practice of making your brand visible inside AI-generated answers: ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. It combines two disciplines. AEO earns you featured answers and snippets. GEO earns you citations inside chatbot responses. Together, they cover the full answer layer.
Is AI search optimization replacing traditional SEO?
No, and anyone selling it as a replacement is misleading you. Google’s own guidance is clear: standard search fundamentals, crawlable, fast, genuinely helpful content, are what make you eligible for AI features. AI optimization amplifies pages that already rank. It doesn’t rescue invisible ones. We build the foundation first, then the answer layer.
How do you measure AI visibility?
We track AI share of voice: the percentage of test prompts, across ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews, that cite or name your brand. Plus citation frequency, placement quality, brand-mention volume, and referral traffic from AI platforms. It’s volatile week to week, so we report trends, not snapshots.
Which AI platforms do you optimize for?
ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google AI Overviews, the five surfaces where buying research now happens. Each behaves differently: Perplexity cites many sources per answer, ChatGPT leans on brand authority, AI Overviews pull from top-ranking pages. Our program covers all five with platform-specific tactics.
How long until we see AI citations?
Timelines vary: niche questions with thin competition can earn citations within 4 to 8 weeks of publishing citable content. Competitive topics typically need 3 to 6 months of sustained publishing, entity building, and earned mentions. AI visibility compounds like SEO: slow at first, then citations stack across prompts you never directly targeted.
What’s the difference between AEO and GEO?
AEO, answer engine optimization, wins you featured answers: snippets, voice results, AI Overviews. GEO, generative engine optimization, wins you citations inside AI chatbot conversations like ChatGPT and Perplexity. AEO is about being the answer. GEO is about being cited in the answer. Our AI search program covers both.
Get your free AI visibility audit.
We’ll measure your current citations, share of voice, and answer-box presence, and show you the gaps. You keep the findings whether we work together or not. We reply within 24 hours.